My Everyday Range is here. Want to know what makes it different? Pull up a chair, pour your coffee, and read what my founders have to say:
WHY DID YOU CREATE THE EVERYDAY RANGE?
“One of our goals at frank has always been to make clean, effective products accessible. We believe you shouldn’t need to work too hard to decode an a science degree to read an ingredients list or pay a huge premium to avoid ingredients like parabens, phthalates and sulphates.We also believe that body care should perform the way that skincare does, and should be fun to use. We have always believed that what you put on your body is as important as what you put in your mouth. That is why the Everyday Range is made with ingredients that are clean, effective and make you feel great.”
WHY PERSONAL CARE?
“Personal care as a category is often an afterthought for brands and consumers. We all tend to grab whatever body wash or lotion is on special at the supermarket and don’t think about the actual ingredients we are absorbing through our skin or washing down the drain. We want to create products that do more than just smell nice (but they do also smell really nice), so we identified our customer’s top 4 skincare needs and created a simple routine for each.”
WHAT IS CLEAN?
“Clean to us means high performance products made without ingredients that can irritate your body and the environment. We avoid using ingredients shown to have negative effects on skin, but ensure that we use proven gentle and safe synthetics to get the best performance. Our products are made without 20 common ingredients that could work against your skin, not for it. We also prioritize clean beauty through sustainability in our packaging, by using 50% Post consumer recycled plastics in our bottles, and are looking forward to introducing refills to the range.”
WHAT DOES EACH RANGE DO?
The Clearing Range
Skin Type: Oily/ Acne prone skin: looking to balance, reduce and prevent breakouts with light, gel textures.
Fragrance: Mandarin and Cedarwood – Smells like a sexy lumberjack.
Hero Ingredients: Salicylic Acid and Niacinimide.
The Hydrate Range
Skin Type: Anybody. The perfect blend of hydrating in a not too light/not too heavy formula, perfect for dry, sensitive, oily or acne prone skin.
Fragrance: Cucumber and Waterlily – A Gatsby garden party where the G&T’s flow free.
Hero Ingredients: Hyaluronic Acid and Aloe Vera.
The Brighten Range
Skin Type: Normal to dry skin, focused on preventative ageing. A brightening blend of antioxidants to promote even, radiant and healthy skin.
Fragrance: Bamboo and Camellia – Smells like luxury. Dream big, shower often.
Hero Ingredients: Vitamin C and Kakadu Plum.
The Nourish Range
Skin Type: Dry, rough or itchy skin, or anybody who loves the feel of a richer, creamier product. This range is designed for TLC, with familiar, safe ingredients that help to prevent irritation and sensitivity.
Fragrance: Sandalwood and Vanilla – Smells like a great pickup line, warm and smooth. Hero
Ingredients: Oat Extract and Squalane.
You heard it here first. Clean, effective, accessible. Enough reading. Time to go shopping.