Trust me: skincare is actually simple, babe. And you don’t need to dip into your Positano-savings fund to slather on a product in the name of younger-looking skin. From mastering the skin basics to nailing the industry tricks, these are the best things you can do to slow it all right down — just how I like it.

Protect your skin’s barrier.

It’s like the bouncer at an exclusive club, made up of skin cells, lipids, oils, and fatty acids, protecting your precious skin from unwanted troublemakers. And sometimes, the world (read: over-exfoliation or over-washing, heaters and air conditioners, sun exposure, medications, your ex) can damage the skin barrier, resulting in dehydrated, tired, and grumpy skin. 

To rewind the clock, reach for ingredients like hyaluronic acid and glycerin to draw water into your skin. These can be found in my Hydrating Hyaluronic Acid Serum and Hyaluronic Acid Body Serum, a head-to-toe duo, designed to keep the barrier stronger than a male Love Island contestant. 

Keep your skin hydrated and moisturised.

This ain’t no joke. When your skin is thirsty, it can lose the volume that was keeping everything smooth, allowing fine lines to appear through the lack of elasticity. The more juicy, plump, and hydrated the skin is, the less noticeable lines become. 

To inject (without injecting) a bouncier complexion, try a face hydrator with sweet almond oil and shea butter to lock in moisture without blocking pores, like my Caffeinated Face Moisturiser. And for everything below the neck, lather on the antioxidants and seed extracts, like the ones found in my Perky Sculpting Body Hydrator — a product filled to the (reusable cup) rim with acai and longan seed extract for ultimate hydration.

Use the other Frank to drink more.

It’s not a gimmick. Drinking plenty of water actually makes your skin glow from within. It’s because the more water you drink, the more you increase your blood flow around the body, which helps to even out skin tone and boost a healthier, glowing complexion. Just keep sippin’.

SPF, babe.

This is the number one age-defying beauty-boosting pro tip that should be as routine as brushing your teeth. Wearing sunscreen with a decent SPF dosage (aim for higher than 30+) acts as a literal shield against harmful UVA and UVB rays that damage your skin’s barrier, collagen production, and elasticity. For the hottest one on the market (with four hours of water resistance) try my SPF50+ Hydrating Body Sunscreen, which can be used on that cute face of yours, too.

Up the antioxidants.

Powerhouses like vitamin E and C are the skin’s biggest cheerleaders, promoting cell turnover and boosting elasticity and collagen from the inside and outside. They also fight to block free radicals from getting under the skin, like pollution, dirt, and criticism from your boss. Get a healthy dose of E from our In-Shower Moisturiser, and see the difference my C makes with my Brightening Vitamin C Mask.