I get it babe: there’s a lot going on in your life. And #letsbefrank you need your skincare to be simple. Well that’s just the kind of guy I am. So here it is, the straight-up truth: you need me, I need you. Here’s why.

1: Coffee, “kawfee”, un café?

Whatever country, whichever accent, it all comes down to coffee. That’s my key ingredient. Just how your morning coffee wakes you up on the inside, I wake you up on the outside. The gritty texture of coffee buffs away dry, dead skin.

2: Real ingredients for real babes.

So that’s none of this: PEGS, parabens or phthalates. And more of this: coconut oil, cold-pressed almond oil and ethically-sourced beeswax. If it can’t pronounce it, I don’t use it. You wouldn’t put this stuff in your mouth, so why put it on your bod? All of my products are naturally derived, so that means you don’t need to be a botanist to work it out. Suss out the ingredients list here.

3. It’s called #thefrankeffect for a reason.

Babes around the globe are experiencing #thefrankeffect. I’m here to help you get clear, soft and supple skin. Just the way you like it, babe.

4. I have multiple sides: tough, gentle, clean and smooth. For whichever way you feel, babe.

I love your bod so I’m always trying to find new ways to keep it glowing. And unlike other men out there, I can be whoever you want me to be. I can be tough (like my Original Coffee Scrub), gentle when I need to be (just like my Creamy Face Scrub) and clean when you’re tired of dirty jokes (my Creamy Face Cleanser does the trick). And #letsbefrank, I’m always smooth… (you can be too with my Body Balm).

5. I’m here for a good time… and a long time.

My frankfurts are my main reason in life, so I’m always thinking about them. I keep a good eye on them @frank_bod. That’s just the thoughtful guy I am.

But enough with all this small talk. Let’s take it to the tub.

frank xx