My Everyday Range is here. Want to know what makes it different? Pull up a chair, pour your coffee, and read what my founders have to say:
Why did you create the Everyday Range?
“One of our goals at frank has always been to make clean, effective products accessible. We believe you shouldn’t need a science degree to read an ingredients list or pay a huge premium to avoid ingredients like parabens, phthalates and aluminium. We have always believed that what you put on your body is as important as what you put in your mouth. That is why the Everyday Range is made with ingredients that are clean, effective and make you feel great.
Why personal care?
“Personal care as a category is often an afterthought for brands and consumers. We all tend to grab whatever body wash or deodorant is on special at the supermarket and don’t think about the actual ingredients we are absorbing through our skin or washing down the drain.”
What is clean?
“Clean to us means products made without ingredients that can irritate your body and the environment, but still performs as it should.”
You heard it here first, babe. Clean, effective, accessible. Enough reading. Time to go shopping.