Between parenting, partnerships, and powering entire communities, Amy Fraser knows what it means to run on fumes. To celebrate the launch of our Tired Babes Club Kit, I spoke to the founder, strategist, and all-round powerhouse about burnout, boundaries, and why rest sometimes looks less like a yoga class and more like a glass of wine in bed. Because when bodycare and self-care feel a bit “TBC”, we’re here to help you scrub away fatigue and drop into mindfulness, one magnesium-infused ritual at a time.
Frank: What’s your most tired babe confession?
Amy: You know the retainer cleaner tablets that dissolve in water to clean your sexy retainers? In a haze of exhaustion I grabbed a glass on my bedside table, gulped it down, and almost swallowed my retainers at the same time. Yum.
What’s your “toxic tired trait”?
I am quite an intense person on a good day and being tired turns my ‘natural edge’ into a high strung, four-alarm-fire personality.
Morning routine in three words?
Must. Survive. Children.
The am/pm routine you want vs. the one you actually have?
I would love, love, love to workout regularly in the mornings. I feel so much better when I’m in a good workout routine, as trite as it sounds. However, being a single mom can make consistency in any routine challenging — because with one set of hands, two kids, and an inbox generally always on fire — I often just don’t have the luxury of getting to a yoga class. But when I do, it’s heavenly. My PM routine is usually school activities, kids’ dinner and bedtime, wine, then I start work again around 8 when they’re down.
If I don’t have the kids, I try and catch up on the disaster state of my house and then, more work. I would love to have more time for myself, sure, but my babies need me more than I need yoga. Life is seasonal!
What’s one thing you pretend you’ve got together, but really don’t?
I gave up on pretending to have anything together sometime after my second child was born.
What are all the things that make you tired?
My children. Men.
What’s one moment recently where you thought: “I can’t do it all”?
I think this at least 47 times, of every minute, of every day.
What does ‘rest’ actually look like for you? (Real version, not Instagram version.)
I love being in nature, and living in New Zealand is convenient for this. I am most peaceful and most grounded when I’m in the ocean or out in the bush — this to me feels like true rest on a cellular level, not in a ‘wellness routine’ level.
What helps you feel human again after a chaotic week?
My family. My kids are the most tiring thing in my life (work can build up, but it’s nowhere near as tiring as motherhood) but ironically, they are also what I need most to feel connected to myself. If I’m really stressed, I just want to be around my children, at home, being their mom. Self-care for me will always be the relationships with the people in my life who I love, and who love me. I might be in a state of chronic delirium, but I have a lot of love in my life. I am very lucky to be able to say this.
About Amy Fraser
Amy has 15+ years of experience scaling brands and communities across the globe, from co-founding Diem, the social search engine powered by an inclusive LLM, to creating OKREAL, a mentorship platform amplifying women’s voices. Today, she advises startups and leads workshops on leadership, storytelling, and community-led growth from her homes in New York and New Zealand.
Follow Amy at @amyfraser.
Join the Tired Babes Club
Tired, spiralling, or somewhere in between? Same. Meet my new Magnesium Body Scrub and Body Therapy Oil. The bedtime duo made for overworked babes who need a little more calm. In Amy’s words, they will make your “crashout less… crashy.”
Your next decent sleep? TBC.
Shop the Limited Edition Kit before its availability is “TBC“.